19 SEPTEMBER2025W MAN LEADERGLOBAL W MAN LEADERGLOBAL wardrobe that exhibits elegance but demonstrates nature's different forms and species. The primary forte of the brand is that it uses natural fabric like linen, to embrace sustainability. Having minimalistic designs on their clothing represents durability.BLSSD BY LAMA RIACHIBased in Dubai and Beirut, BLSSD was founded by Lama Riachi in the year 2015. It is a non-profit social enterprise fashion brand which was established under an idea to aid cancer patients with ready-to-wear clothing designs. Using minimalistic work, the brand's certain collections represent perfection in imperfection with the use of gentle fabrics and subtle logo. Their speciality of creating street style luxurious clothing displays power of innovation.Lama Riachi herself is a cancer survivor who voyaged on the journey to support cancer patients with inception of her brand. The brand helps those individuals who are dealing through this disease while working with the sister foundation Blessed (together). Lama's experience led her to create such a brand that not only designs aesthetical clothing but also makes a difference in those patient's lives with fashion positivity.ONLY ETHIKAL BY DEEPTHI CHANDRAN JOYAUDubai-based fashion brand, Only Ethikal was founded by Deepthi Chandran Joyau that offers a collection of ethical and sustainable fashion products through its e-Commerce platform. The brand not only markets clothing but also enlightens the consumers about environmental impact of fast fashion. In addition to serving the environment through fashion, the brand also contributes 1 percent of their monthly earnings to certain organizations dedicated towards environment.Having more than a decade of experience in Finance and Operations, Deepthi established her brand in 2018 after working for Rethink ME Ltd. Previously, she was also a fast-fashion shopper but soon after she realized the consequences, Deepthi transformed herself for the betterment of the society. Due to the carbon footprint, the environment suffers and on account of controlling the damage, Only Ethikal influence consumers to prefer sustainable clothing.ABADIA BY SHAHD AL SHEHAILAbadia was founded in the year 2018 by Shahd Al Shehail who also serves as the Chief Executive Officer (CEO) of the brand. It is based in Saudi and is a women-led sustainable brand that creates fashionable wear for contemporary woman. Known for the commitment towards craftsmanship of the Arabian Peninsula, the brand is all operated by women and generates sustainable income for the artisans.An award-winning social entrepreneur, Shahd Al Shehail focuses on sustainability, women's economic development, and cultural preservation. Her brand is an ethical luxury brand that represents female artisans across Saudi as well as UAE. Additionally, she has also co-founded Project JUST which was an online platform, catering as a leader in fashion sustainability and ethics.REEMAMI BY REEMA AL BANNAAn award-winning fashion line, Reemami was founded by Reema Al Banna in the year 2010. It specialises in sustainable fashion, ethical designing, women empowerment and healthy lifestyle. Focusing on becoming an Eco-friendly fashion brand, it aims at Minimal Production and Circularity.Being listed amongst the Ahlan's Best 10 Fashion brands in the year 2011, Reemami is a womenswear brand based in UAE that combines western and eastern styles in the middle east. Possessing multiple strengths like Fashion Designing and Graphic Designing, Reema is the creative talent behind the brand. She is a Palestinian-born designer who was listed in Emirates Woman Magazine in the year 2012 among the top 25 faces to know in the UAE.
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