8 DECEMBER2025W MAN LEADERGLOBAL W MAN LEADERGLOBAL NEWS BITESPublicis Groupe Middle East partners with Sheraa to support women-led SMEs. As part of this strategic partnership, Publicis Groupe will become the official media partner of Sharjah Women Impact Fellowship (SWIF), which is a four-month leadership and venture-building programme for women entrepreneurs.As part of this collaboration, Publicis Groupe Middle East will deliver a customized learning experience for SWIF attendees, focusing on both technical know-how and leadership acumen.As a part of this initiative, an AI immersion workshop, developed by Publicis Groupe's Innovation & Growth team, will be conducted for all SWIF attendees, with a focus on educating them on AI, its application, and how it can help founders grow their businesses using AI.HE Sara Abdulaziz Al Nuaimi, CEO of Sheraa, stated, "This initiative embodies our collective vision to empower women entrepreneurs and provide more opportunities for them to learn, grow, and network in order to become leaders in their respective sectors. By providing them access to network with industry leaders and future-oriented learning options, this will benefit them in developing their leadership qualities and making Sharjah a centre for meaningful business activities."The initiative also comprises learning paths curated from Publicis Groupe's Learning & Development ecosystem, which include learning in such domains as leadership, brand storytelling, media, and content development.Through these up-skilling opportunities, SWIF learners can gain access to professional growth opportunities offered to Publicis Groupe's own talent.Bassel Kakish, Publicis Groupe's CEO for the Middle East and Turkey, commented, "The partnership exemplifies the commitment we have made to assist in developing and growing the next generation of women entrepreneurs and leaders."The partnership supports Sheraa's mission to provide women entrepreneurs with the necessary tools, confidence, and support network to become successful.In addition, Publicis Groupe Middle East will provide mentorship opportunities to participants by connecting them with business leaders and subject matter experts from its network, based on the needs of the business and objectives for growth.Under the patronage of HH Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sheraa, the SWIF Programme provides mentorship, training, investor access, and funding opportunities to 12 women entrepreneurs to scale their respective businesses.The agreement will also increase the alignment between Publicis Groupe Middle East and Sheraa's mutual visions of supporting women in business, supporting women as leaders, and building resilient and future-ready companies that will contribute to the emirate's economy and innovation agenda. · Publicis Groupe Middle East has partnered with Sharjah Entrepreneurship Center (Sheraa)· The initiative benefits women-owned SMEs in Sharjah· Publicis Groupe will be the official media partner for Sharjah Women Impact Fellow-ship ProgramsPUBLICIS GROUPE MIDDLE EAST PARTNERS SHERAA TO SUPPORT WOMEN-LED SMES
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