Female Entrepreneurs Leading New Ventures, Creating Jobs & Drivin

Mexico’s business landscape is evolving fast, shaped by global trends and internal strengths. While 2025 might see slower growth due to global and policy shifts, the long-term outlook remains strong and full of opportunity.

Another growing trend in Mexico’s corporate landscape is the rising focus on diversity and inclusion. Despite facing numerous challenges and systemic barriers, women from Mexico have been steadily ascending to the pinnacle of corporate success.

Mexico has a rich history of strong cultural traditions, with deeply entrenched gender roles. But as globalization moves forward, there has been a rising emphasis on diversity and inclusion. Much like the rest of the world, women in Mexico are breaking free from traditional stereotypes and pursuing ambitious career paths, challenging the status quo.

The current edition of GWL magazine, features in-dpeth conversations with Mexican women leaders. From speaking about their professional journeys, and thoughts on leadership, the featured women leaders give us a glimpse of how Mexico is moving towards gender parity in the business world.

One of the featured women leaders is Karla Lizbeth Schuchard, a marketing leader with extensive experience in strategy, leadership, and brand innovation. She is currently the Director of Marketing at San Marcos México, a leading Mexican chili pepper brand. She leads global marketing initiatives, driving brand equity and unity across digital and retail channels. She believes in identifying individual strengths, empowering diverse teams, and guiding them to greater heights.

Speaking about women’s evolving role in the Mexican business world, Karla says, “One of the most powerful growth engines ahead is the role of women. Increasing women’s participation could add trillions of pesos to Mexico’s GDP. Female entrepreneurs are leading new ventures, creating jobs, and driving innovation, though they still face hurdles like access to credit and financial education.”

To know more about Karla’s professional success story, read the interview in this month’s special edition.

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