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Singapore has long been a hub for progressive leadership, with many women rising to the top across industries, from finance and technology to law and social enterprise. These women leaders are shaping not only the future of Singapore’s economy but also setting global benchmarks for excellence, innovation, and resilience. Among them is Tatiana Sheremetieva, a standout leader whose journey reflects both grit and grace.
As the CEO of RSBU Group, Tatiana brings a uniquely global perspective combined with deep personal drive. Her journey to the top was far from conventional. Although raised in a loving and supportive family, Tatiana faced significant financial struggles during her formative years. When her father, the family's sole breadwinner, encountered financial hardship, her parents made quiet but powerful sacrifices to ensure she had access to education and stability.
This early exposure to financial insecurity became the foundation of her determination. Unlike her peers from affluent backgrounds, Tatiana knew that her future would be shaped by her own hands. At 17, she began working, driven by a desire to support her family and never be in a helpless position again. Her parallel pursuit of professional kickboxing added another dimension to her character, one forged in discipline, resilience, and unyielding mental strength.
Tatiana holds a Master’s in International Law, a Master’s in Management, and an MBA in Finance & Strategy. She further honed her expertise with an Executive Certification in Entrepreneurship from The Wharton School, University of Pennsylvania, and professional certifications in Trust and Family Office Management from the Wealth Management Institute (WMI) in Singapore. Today, Tatiana Sheremetieva stands as a role model, not just for women in Singapore, but for anyone striving to turn adversity into achievement.
Global Women Leader magazine engaged in a one-on-one interaction with Tatiana Sheremetieva. Let's hear from her.
Can you share your professional journey in Russia? What were the key areas of expertise you developed early in your career?
My career in Russia took off very quickly. At 18, I became the youngest Brand Manager at the country’s largest insurance company. By the time I was 19, I was leading a team of 119 people across 86 regions and managing a project portfolio worth over $30 million, all while pursuing my first law degree.
By 21, I had stepped into the role of Deputy to the Vice President, making me the third-highest executive in a company of more than 100,000 employees. I later moved to a subsidiary of Russia’s largest railway company, where I served as Deputy General Director. There, I oversaw national campaigns while working toward my second degree in Management and completing an MBA in Finance and Strategy.
At 26, I took a leap into entrepreneurship and launched a football media and events company, which quickly grew into one of the top seven football businesses in Russia.
Those early years gave me a solid foundation in leadership, corporate strategy, brand development, business structuring, large-scale operations, and high-stakes negotiations. More importantly, they gave me the confidence to build something of my own and prepared me for the next chapter of my journey in Singapore.
My mantra has always been “Can’t stop, won’t stop”, and I believe in showing up consistently, choosing boldness over comfort, and treating challenges as opportunities to evolve
What motivated your move to Singapore and foray into entrepreneurship? Introduce us to RSBU Group.
I wouldn’t say the move to Singapore was part of a meticulously crafted plan, it felt more like a calling. I’ve always believed in the power of intention and a focused mindset. I had a vivid vision: to live in a warm, vibrant country with endless summer and to build a global business with real impact. When life brought me to Singapore, I immediately felt it was the right place for that vision to come to life.
In 2013, I started here completely from scratch, no investors, no partners, no financial safety net. What I did have was my knowledge, a clear sense of purpose, and an unwavering drive to build something meaningful. Over the years, I launched and grew several successful ventures across diverse sectors, which eventually came together to form RSBU Group.
Today, RSBU Group is a multi-industry platform headquartered in Singapore, serving high-net-worth and ultra-high-net-worth clients worldwide. We provide comprehensive solutions in areas such as corporate services, international structuring, immigration, employment, investment consulting, luxury travel, media production, sports, and renewable energy.
What began as an ambitious dream has grown into a trusted, globally recognized brand and I believe this is still just the beginning of our journey.
What are the key areas that RSBU Group specializes in, and what are your main roles and responsibilities as CEO?
RSBU Group is a multi-industry platform I built to serve high-net-worth and ultra-high-net-worth clients globally. We specialize in several core areas, including corporate services and international business structuring, immigration and relocation support, employment agency and global talent solutions, investment consulting and business setup, luxury travel and concierge services, media production and personal branding, sports academy development, and renewable energy projects, especially solar and sustainability. We operate as a one-stop solution for clients who expect precision, discretion, and excellence across every aspect of their personal and professional lives.
As CEO, I’m the strategic force behind the group’s growth and positioning. I lead our vision, identify new business verticals, and establish high-level partnerships that align with our long-term goals. I also drive our innovation strategy, ensuring we stay ahead of trends while delivering exceptional service. My role is not just operational, it’s deeply personal. RSBU Group represents my values, my ambition, and my legacy. Every move I make is focused on building something impactful, lasting, and truly global.
You are also an internet personality with great influence. Tell us more about your online persona and the niche you specialize in.
My digital presence is a natural reflection of who I am offline, a global entrepreneur, luxury traveler, and fiercely driven woman who’s committed to living life without compromise. I’ve built my personal brand around four key pillars, namely luxury travel, high-level business, personal growth, and the elite lifestyle space.
Across my platforms, including an audience of over 490,000 on Instagram and more than 195,000 subscribers on YouTube, I share exclusive content that highlights iconic hotels, bespoke experiences, entrepreneurial insights, and the realities of running a global business. But beyond the aesthetics, I use my voice to dive deep into mindset, discipline, and the strategic thinking that fuels real success.
What sets my content apart is the balance between aspiration and authenticity. I don’t just showcase luxury, I reveal the hustle, intention, and resilience behind it. My goal is to empower women to think beyond limits, take ownership of their path, and redefine what success looks like on their own terms.
Looking back at your journey, which key professional milestones stand out for you? What has been your mantra for continued success and growth?
Some of the most defining milestones in my career include winning the Singapore Entrepreneur 100 Award for three consecutive years (2022–2024) and receiving the Singapore SME 500 Award (2023–2025). I’ve also had the honour of being a guest expert on BBC World News and speaking at leading global conferences and prestigious institutions like the Lee Kuan Yew School of Public Policy.
My mantra has always been: 'Can’t stop, won’t stop'. I believe in showing up consistently, choosing boldness over comfort, and treating challenges as opportunities to evolve. For me, growth comes from being relentless, staying focused, and never settling for anything less than excellence.
As a multifaceted leader with diverse experience, what larger impact do you wish to create through your work? What is your vision for the future?
My goal goes beyond building successful businesses, I’m focused on creating a lasting legacy rooted in empowerment, excellence, and global impact. I envision expanding RSBU Group into key international hubs like Monaco, New York, Dubai, and Hong Kong, establishing it as the premier platform for high-net-worth and ultra-high-net-worth clients worldwide.
But my mission is also deeply personal. I want to inspire women around the world to claim their power, push past limitations, and define success on their own terms. If my journey can spark even one person to believe, 'If she did it, so can I,' then I know I’m creating something that truly matters.
Tatiana Sheremetieva, CEO of RSBU Group
Tatiana Sheremetieva is the CEO of RSBU Group, a Singapore-based multi-industry platform serving high-net-worth clients worldwide. She began her career in Russia, quickly rising to senior executive roles before launching successful businesses. Tatiana holds advanced degrees in International Law, Management, and an MBA in Finance & Strategy, along with certifications from Wharton and Singapore’s Wealth Management Institute. Known for her resilience and leadership, she has grown RSBU Group across sectors including corporate services, luxury travel, media, sports, and renewable energy. As an influential entrepreneur and online personality, Tatiana inspires others through her authentic approach to business and personal growth.
Educational Qualification:
- Master’s in International Law
- Master’s in Management
- MBA in Finance & Strategy
- Executive Certification in Entrepreneurship – The Wharton School, University of Pennsylvania
- Professional Certifications in Trust & Family Office Management – Wealth Management Institute (WMI), Singapore
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