Ailsa Tan becomes Marketing Director of Pizza Hut Singapore

Pizza Hut Singapore announced the appointment of its new Director – Marketing & Food Innovation, Ailsa Tan to strengthen its leadership team as the QSR brand continues to place importance on customer engagement, menu innovation and business development. Another leadership change announced earlier this year means that Tan will assume the role in June 2026.

As part of her new role, Ailsa will spearhead the marketing and food innovation portfolio for Pizza Hut Singapore, handling brand strategy, integrated marketing communications, customer experience and product innovation. She will be expected to drive the relevance of the brand, enhance consumer engagement and contribute to the company's growth in the very competitive food services industry in Singapore.

Ailsa's extensive marketing and brand leadership background includes experience in Asia-Pacific, Europe and the U.S. with global technology and enterprise organisations, developing and scaling brands, working across all facets of strategic marketing, brand positioning, integrated communications and customer focused marketing campaigns.

From brand development to digital marketing, public relations, experiential marketing, media strategy, activation and guerrilla marketing campaigns she has worked in all areas of marketing. She has also championed multi-functional projects which have emphasized progress in customer engagement, business growth and business resilience in different global markets.

Key Highlights:

• Ailsa Tan appointed Director – Marketing and Food Innovation at Pizza Hut Singapore
• Brings 18+ years of global marketing and brand leadership experience
• Will lead marketing, menu innovation, and customer engagement to drive business growth

The move is also timely as Pizza Hut Singapore has been working hard to improve their menu innovation, digital transformation and customer experience. The company also announced previously, in early 2026, the resignation of its former Director of Marketing and Food Innovation, and a search for a new Director of Marketing and Food Innovation as part of its leadership change process.

Pizza Hut Singapore has set its sights high to improve its market standing through its commitment to tasty innovations, increased value propositions and a digital-first customer experience. The marketing and food innovation function is central to these efforts as it connects the dots between consumer insights and product development and integrated brand campaigns.

Pizza Hut is a part of Yum, worldwide. Brands are one of the world's largest pizza restaurant groups with almost 20,000 restaurants in over 110 markets and territories. The company is committed to digital ordering, menu innovation and sustainability efforts and continues to build customer engagement by leveraging technology.

Ailsa is expected to be a major force in the next phase of Pizza Hut Singapore's growth, as she brings extensive experience and a proven track record to the brand in building brands across multiple regions. The appointment underscores the company's ongoing focus on delivering innovative food products and effective marketing tactics to reinforce customer loyalty and its position as a leader in the fast-food market in Singapore.