Annemieke Hoekstra Takes Charge as Baker McKenzie Amsterdam GM

International law firm Baker McKenzie has appointed Annemieke Hoekstra as General Manager of its Amsterdam office, effective November 1. She has also joined the office’s management board, alongside Kim Tan and Mirko Marinć. With nearly 20 years in strategy consulting and operations, and business transformations, Annemieke brings considerable leadership and advisory skills to this role. Annemieke’s appointment marks yet another significant point in her career, as well as being further evidence of the increased participation of women in the higher echelons of professional services.

Prior to this role, Annemieke was a Partner in Strategy&, the strategy arm of PwC, and before that was at PwC Netherlands’ Deals Practice, during which time she spent 18 years there as a Partner advising clients on complex issues, including M&A integrations and business transformation, during which she worked with clients on all stages of corporate operations and business transformation.

Key Highlights:

• Annemieke Hoekstra appointed General Manager of Baker McKenzie's Amsterdam office
• She becomes the first female partner in PwC Netherlands' Deals practice
• Her expertise spans strategy, business operations and organizational transformation

One of the more noteworthy steps in her career occurred when Annemieke  became the first female Partner in the Deals practice in 2015 at PwC Netherlands, a significant point in her career in an area of business often seen as dominated by men, involving corporate strategy and complex financial decision making, and an area where she also gained experience in all of the aspects listed previously.

During her time in the Deals practice at PwC, Annemieke was responsible for advising companies on business operations and change, helping to define strategy and manage all aspects of the business, including execution. Her time there reinforced the fact that there is a deep link between corporate operations and business strategy.

In 2025, Annemieke joined Strategy&, a part of PwC, where she worked as a partner to support her clients with complex transformation initiatives. She developed her experience within strategy consulting and organizational change. As well as her engagements with her clients, Annemieke has experience of working at a senior level in both firms and as a result, developed her understanding of organizational leadership and how a professional services firm operates and makes decisions.

Kim Tan, Baker McKenzie's Amsterdam office Managing Partner, spoke about Annemieke’s strategic capabilities and her ability to work in large, complex organizations. He stated that her professional services experience and her ability to collaborate with her colleagues, as well as being a strong addition to the firm's leadership, are all valuable assets.

Annemieke also expressed enthusiasm about her new role, highlighting the organization's international character, focus on legal innovation and entrepreneurial spirit She places the utmost importance on people, as well as collaboration, to building relationships and providing the best value for her clients. Her goals include bringing her talents to her new colleagues and making the Amsterdam office a success.

Annemieke’s appointment reflects a career built on strategic advisory, business transformation and leadership experience. From becoming the first female partner in PwC Netherlands' Deals practice to taking on a senior management position at Baker McKenzie, her professional journey represents an important achievement for women in business and professional services. Her experience across consulting and organizational management brings a broad perspective to her new responsibilities.