Maya Bou Ajram Appointed CSO at Publicis Media ME

• Maya Bou Ajram to lead regional strategy and transformation initiatives.
• Former UM MENAT executive returns after six years at Publicis Media.
• Industry-recognized leader featured in Women to Watch 2025 honors.
   

Maya Bou Ajram has been appointed Chief Strategy Officer at Publicis Media Middle East, marking a significant leadership move for the regional media and communications network. In her new role, Maya will oversee the company’s strategic direction across the Middle East, focusing on client growth, integrated planning, and business transformation initiatives.

Maya returns to Publicis Media in the Middle East after a successful six-year stint with the company as a dynamic media leader with over 20 years of experience in advertising and communications. Prior to joining Publicis Media, she served as the General Manager for UM MENAT, managing their operations in the UAE and as the Deputy General Manager at Publicis Media.

Maya started her media career at OMD UAE, where she held various senior leadership roles over the span of ten years, including Business Unit Director, LVMH Senior Planning Media Director, and Levant Group Planning Media Director. Maya managed strategic media planning across luxury, retail, and FMCG categories and led regional business development and talent management initiatives during her time at OMD.

According to CEO Tony Wazen, Maya has a client-centric leadership style, strategic expertise, and proven track record for developing high-performance teams.

Maya has also been recognized for her contributions to the media industry through inclusion in Communicate's "40 Under 40" and award lists such as "Women To Watch 2025".