Sony Launches Alpha Femme for Women Creators in UAE

• There will be the first UAE edition of Sony Alpha Femme held by Sony Middle East & Africa
• Alpha Femme features a female-led project to support women in the areas of photography and video production
• It symbolizes the importance attached to the region’s growing content community

Sony Middle East & Africa is about to begin the very first edition of Sony Alpha Femme in the UAE, a creative project led by women that seeks to connect women in fields such as photography, videography, cinematography, and content creation.

This project is going to debut in Dubai in January of next year and is yet another milestone in the support of the thriving community of creators in the region by Sony.

The official launch event of Sony Alpha Femme UAE was held on Saturday, January 17th, where women in creative fields, industry experts, and visual storytellers were brought together for this special experience of learning and collaboration.

Sony Alpha Femme is an international initiative that aims to empower women who share a passion for visual storytelling.

The initiative provides an environment, through education workshops, that helps storytellers at all levels, ranging from newbies discovering themselves to experienced professionals refining their skills.

Following the success of similar events in Kuwait, South Africa, Egypt, and Kazakhstan, the involvement of the UAE in the project reflects the growing emphasis of Sony on encouraging female participants in the region of the Middle East.

The trend of the region's changing content landscape indicates a key focus on the use of photography, video, and storytelling as a medium of communicating.

The UAE launch event will be followed by Sony Alpha Femme workshops on a monthly basis to further engage and develop the community. The workshops will provide instruction and exposure to industry information, and direct experience with Sony ambassadors and guest speakers.

These workshops will benefit all women, irrespective of their level of knowledge in photography and content creation. This will include aspiring and advanced women who want to enhance their skills in different areas of creativity.

The first workshop of the Sony Alpha Femme program in the UAE will be held in Dubai at the Garage Studio on Sunday, January 25th, from 10 AM to 4 PM. The whole-day activity will be composed of actual learning, collaboration, and in-depth information instilled in using the Sony Alpha Camera System.