Sophie Muir Unveils New Venture to Invest in & Scale Women-Owned Agencies in Australia

• Sophie Muir ventures debuts as strategic growth platform for female agency founders
• The platform is dedicated to accelerating the success of women-owned agencies through capital and mentorship
• Leadership development is a central pillar of the program’s support framework

Entrepreneur Sophie Muir has established Muir Ventures to propel women-led agencies. The initiative is focused on amplifying the reach, leadership and commercial performance of female-founded agencies across the communications landscape. The company maintains that advancing women into key leadership roles is not just beneficial, it is critical for the sustained growth and relevance ok the marketing sector.

As founder of Maven PR and managing director of The Atticism, Sophie introduces a new incubator and accelerator dedicated to helping female entrepreneurs launch, scale, and grow marketing and communications agencies.

From launching new ventures to sailing established firms, the organization supports wide spectrum of marketing disciplines including PR, social media, influencer marketing, content creation, experimental events, public affairs, and advertising. Emphasizing sustainability and profitability, the program also places leadership capability at the core of its support model.

By seeking out top talent and encouraging female entrepreneurs to apply, the firm delivers support through four core programs: Agency Builder- for startup-stage marketing and communications agencies, Momentum-to accelerate growth trajectories of existing firms, Mentorship & Advisory- offering expert-led strategic coaching, Turnaround & Transformation- focused on renewal strategies for struggling agencies.

Says Sophie: “Muir Ventures believes in the massive potential of Australia’s female marketing entrepreneurs and has been created to support them to launch and grow their agencies. Women have been historically under-represented at leadership levels in business, so Muir Ventures seeks to address this.

“We want to see more women at the helm of agencies, owning their impact, shaping culture, and running high-performance businesses that reflect their values and their vision. As we know, the gender pay gap is still alive and well in many agencies, so many women are going out on their own to address their own earning potential. This isn’t just about fixing a gap. It’s about fuelling an industry-wide evolution led by women.”