Trinh Tu Takes Charge as Ipsos UK & Ireland CEO

Ipsos has announced the appointment of Trinh Tu as Chief Executive Officer of its UK & Ireland operations. She will take over from Kelly Beaver and report directly to her, while becoming a member of Ipsos’ Executive Management Committee (EMC).

With more than three decades of experience at Ipsos, Trinh has built and led businesses across the organization since beginning her career as a researcher. Before her new appointment, she served as Managing Director of Ipsos Public Affairs and was part of the UK Management Board.

Trinh has successfully steered businesses through market, organizational and technological transformation during her career, achieved solid commercial growth and built new services. Some of his previous positions include Head of Business Growth – Public Affairs and Head of Employment, Welfare and Skills. Trinh further has extensive background in board and governance. She is Vice Chair of the UK for UNHCR and chairs its Remuneration Committee.

Key Highlights:

• Trinh Tu takes charge as CEO of Ipsos UK & Ireland, succeeding Kelly Beaver
• She brings more than 30 years of experience in business leadership, growth and transformation at Ipsos
• She will focus on driving further growth, innovation and client value across the UK & Ireland business

Kelly Beaver, CEO of Ipsos stated: "Trinh brings an exceptional combination of commercial leadership, client focus and deep knowledge of Ipsos. Throughout her career, she has demonstrated her ability to grow businesses, develop innovative services and lead with clarity. I am confident that, under her leadership, our UK and Ireland business will continue to grow and deliver outstanding value for all our clients."

Trinh Tu, CEO of Ipsos in the UK & Ireland commented: "Having spent my career at Ipsos, it is a huge honour to be asked to lead our UK & Ireland business. I know the talent, expertise and commitment of our people, and I am enormously proud of what our teams achieve for our wide spectrum of clients. I look forward to building on our momentum and working together to deliver Horizons and the next phase of our growth."

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