Maria Fernanda Torquati: Transforming Operations Through Proven Expertise And Experience

Argentina has seen a remarkable rise in women leaders who are transforming the business landscape with their innovative approaches and resilient spirits. These leaders are breaking barriers, fostering inclusive work environments, and driving significant economic growth. Among these influential figures is Maria Fernanda Torquati, the Chief Operating Officer (COO) of Newsan Group. Maria Fernanda Torquati was born in Bahía Blanca, a city located 600 kilometers from Buenos Aires. She completed her studies in Accounting at the National University of the South. Her aspirations eventually led her to Buenos Aires, where she earned an MBA from the University of CEMA, marking a significant step in her personal and professional development.

Her parents played a fundamental role in shaping her values and work ethic. Her father, a veterinarian, was a pioneer in promoting inclusion in traditionally male-dominated rural environments, while her mother balanced raising four children with her career as a teacher. They instilled in her the importance of effort, perseverance, and quality work, teaching her that ambitions have no limits when accompanied by conviction and dedication. Let’s dive in to know more from Maria Fernanda Torquati.

Could you share insights into your extensive career as a business leader in Argentina? What are some key areas of expertise you have honed throughout the years?

My professional journey began at McKinsey & Co., where I was part of the team that introduced the firm to Argentina. During six enriching years, I gained a strategic perspective on business amidst the country's significant transformations, including privatizations and mergers. I participated in key projects in LATAM across sectors such as financial services and retail, focusing on process redesign, cost optimization, and operational efficiency. Leading the operations at Banco Hipotecario, the main financial institution in mortgages, further enhanced my ability to combine strategic thinking with practical execution, as I navigated the complexities of implementing structural changes in daily operations.

Subsequently, I joined Telefónica, working for 12 years in Argentina and Spain. As CIO for Telefónica Argentina and later Global CIO, I oversaw operations across 16 countries, demonstrating my ability to lead high-performing technical teams in a competitive international environment. Thirteen years ago, we returned to Argentina for our children's education and to be closer to our aging parents. I joined Newsan, starting in Supply Chain and eventually overseeing all company operations. And now I am leading the integration of P&G Argentina into Newsan’s ecosystem. Throughout my career, I have developed expertise in operations, technology, organizational transformation, and process optimization, maintaining a strategic and transformative approach.

Could you tell us more about Newsan? What are your main roles and responsibilities as the company's COO?

Newsan, founded in 1987, is a leading economic group in the manufacturing, import, marketing and distribution of consumer electronics & home appliances and one of the main seafood exporters of the country. This last year, Newsan acquired Procter & Gamble´s operations in Argentina, thus entering the consumer goods market. The company markets products under its own brands like Noblex, ATMA, Philco, and SIAM, and represents international brands such as LG, Hisense, Bosch, Whirlpool and Motorola. With a focus on innovation, quality, and environmental commitment, Newsan employs over 9,300 people and operates six production plants in Buenos Aires and Tierra del Fuego.

"My greatest achievements include building strong teams, fostering professional development, and managing significant transformations with a people-first approach"

As Chief Operating Officer (COO), I manage all operational areas, including Supply Chain, Technology, Cybersecurity, Customer Experience, Human Resources, Procurement, Administration, and Sales Support. I drive the company’s digital transformation, emphasizing simplification, automation, and operational efficiency, and lead the integration of systems and processes for our new consumer goods unit.

As COO of Newsan, what are your primary strategies and focus areas for driving the company's growth?

My key priorities for driving Newsan’s growth include implementing digitalization and automation to streamline and optimize operational processes, maximizing resource utilization to enhance efficiency and productivity. This involves ensuring the successful integration of this newly acquired business unit and fostering its sustained development in the market.

What do you consider your most significant achievements in your professional journey? Additionally, what is your guiding principle or 'success mantra' as a leader?

My greatest achievements include building strong teams, fostering professional development, and managing significant transformations with a people-first approach. I believe in leadership grounded in humanity, active listening, and trust-building. These principles have guided me in creating opportunities for growth and ensuring that people remain at the forefront of every decision and strategy implemented.

How do you envision Argentina's business landscape evolving in 2025? Additionally, what role do women play in driving Argentina's economic growth?

In 2024, Argentina's government made significant strides in reducing the fiscal deficit, stabilizing the economy, and controlling inflation. Looking ahead to 2025, the business landscape is expected to grow, with increased investments in infrastructure and energy sectors driving long-term growth. Deregulation and privatization policies are likely to enhance competition and market efficiency, creating new business opportunities.

Technological advancements, including AI and IoT, are anticipated to play a crucial role in econom­ic development, boosting Argentina's global competi­tiveness. Women are increasingly taking on leadership roles, contributing valuable perspectives and manage­ment styles. Although the gender pay gap persists, it is gradually narrowing. However, challenges remain, such as the unequal distribution of caregiving re­sponsibilities and underrepresentation of women in certain sectors.

Message/Advice for Aspiring Women Leaders:

Be yourself, and don't try to be someone you’re not. Be confident, because your confidence will inspire others to follow your lead. Take risks, step outside your comfort zone and embrace challenges. And most importantly, lead with empathy

Maria Fernanda Torquati, COO, Newsan

Maria Fernanda Torquati, COO of Newsan Group, has extensive experience in operations, technology, and organizational transformation. She previously held leadership roles at McKinsey & Co., Banco Hipotecario, and Telefónica, and now drives Newsan’s digital transformation and operational efficiency