Women Agents of Change in Tunisian Business Landscape

Women form the backbone of any society. As primary caregivers, homemakers, family heads and voice of reason, women nurture communities and families alike. But this role often hinders their own economic, emotional and social development. In order for any society to function at its most efficient form, all stakeholders must be provided with equal opportunity and resources to fulfil their potential. This key bridge is missing in several nations today, forming the very basis of the gender divide.

The North African nation of Tunisia is no different. With women being an integral part of communities and families, they find themselves underrepresented in business, politics and other key aspects of life. As a result, the nation faces challenges such as gender bias, gender pay gap, lack of women’s access to healthcare & education etc.

These issues don’t just impact individual women’s lives but also pull the nation’s economic progress back. But women have been known to strive for women’s empowerment and women in Tunisia have been no different.

Tunisia has had an enduring history of women's rights movements and progressive legal frameworks, all paving the way for boosting women in leadership roles. and their hard work has paid off. Although few in numbers, women leaders in Tunisia are redefining leadership across various sectors and are making great advancements in diverse fields such as business, technology, civil society, and public service.

In the current edition of GWL magazine, we bring the spotlight on Tunisian women leaders of repute. One such name is Imen Gharbi, Co-founder & Managing Director, Doze Agency. A Young Turk with an extraordinary passion for creativity, Imen is a down-to-earth personality, and this is reflected in her leadership style. She has a Master’s degree in Design, specializing in advertising communication, and more than 15 years of experience in the creative advertising industry.

Also read an insightful conversation with Imen Enneifar, Partner & Business Lawyer, ATR. Partner/Lawyer at the Court of Appeal/Head of Corporate – M&A Department Business Law Lecturer at Carthage Business School, Imen is supporting the drafting and revision of policies governing the use of corporate tools, as well as in the drafting of codes of ethics and conduct for international clients. She is a data protection expert with concern to data guidance and holds a track record of writing more than 10 articles on data protection legal frameworks in North Africa.

Read about these elite group of women leaders who are redefining Tunisia's economic landscape through their skill and innovation.

Do let us know your thoughts.