Activewear Brand JOLYN Names Natasha T as VP of Global Wholesale

• JOLYN has named Natasha Thomsen the Vice President of Global Wholesale
• Natasha brings with over 20 years of experience in global sales, merchandising, licensing and channel expansion

JOLYN, a performance swimwear and activewear brand, announces that Natasha Thomsen has been appointed to the role of Vice President of Global Wholesale.

Natasha brings over 20 years of experience in global sales, merchandising, licensing, and channel expansion across leading surf, swim and activewear brands.

In her last position as VP of Sales, Major & Online Accounts at O'Neill, she was responsible for driving growth across key major retailers, expanding distribution within key accounts, improving brand rankings, and strengthening profitability through exclusive programs and optimized product assortment.

Prior to that, serving as the Vice President of Sales & Marketing with Inmocean, Natasha oversaw the global transition of the Hurley Women's business while leading sales and inventory strategies in North America, South America, Europe, Australia, and Asia.

She further developed key account partnerships, elevated brand presentation at retail, and supported global merchandising and marketing efforts.

Natasha was previously the Vice President of Global Sales for Hybrid Apparel, where she merged the Hurley Women's line into its overall portfolio and drove the growth of similar sales channels.

Prior to joining Hybrid, she spent more than 10 years with Nike/Hurley, where she held senior level leadership roles focused on women's global merchandising, category development, and key account strategy, licensing and channel expansion.

JOLYN CEO Mondy Herndon stated that Thomsen is an experienced leader with extensive experience in wholesale strategy, merchandising and key account development; her experience will serve them as the brand continues to grow its surf swimwear category and expand internationally.

Natasha holds a Bachelor of Science in Business Administration from the University of Southern California.