ADBWC & Publicis Groupe Middle East to Launch Project Ra'idah for Women Entrepreneurs

• Abu Dhabi Businesswomen Council has made an alliance with Publicis Groupe Middle East
• The collaboration will launch a new project to support women entrepreneurs in Abu Dhabi

Recently, the Abu Dhabi Businesswomen Council has announced the formation of an alliance with Publicis Groupe Middle East to launch a new project entitled as ‘Ra'idah’ which is focused on supporting women entrepreneurs in Abu Dhabi.

In addition, this particular program has been designed with an intent towards helping women entrepreneurs to grow their businesses by giving them essential skills, specifically in digital and social media marketing, to boost their success. It will run for the whole year.

Council Chairwoman Asma Al Fahim mentioned that the program plans to support 10 women entrepreneurs in its first year, through this partnership with Publicis Groupe. This initiative will involve workshops as well as advanced trainings that would offer key skills alongside connections for participants that are essential for building a successful business over the long term.

Publicis Groupe Middle East & Türkiye CEO Basil Kakish commented, “Through this partnership, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honoured to support Abu Dhabi’s vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business.”

Founded in 2001, the Abu Dhabi Businesswomen Council (ADBWC) was established under the honorary chairmanship of Her Sheikha Fatima Bint Mubarak, with a decision by the Abu Dhabi Chamber of Commerce and Industry (ADCCI) Board of Directors.

Moreover, Publicis Groupe Middle East was founded in 1926, catering in the Advertising Services industry, being the most valuable agency holding company in the world.