Anneli Ellsater Becomes Lofbergs' First Woman CEO

Anneli Ellsater has been appointed Group CEO of Lofbergs, marking a significant milestone in women’s leadership as she becomes the first woman to lead the Swedish coffee company. She will assume the position on 1 October, succeeding Anders Fredriksson, who is moving to a new role within Humble Group.

Anneli has over 20 years of senior leadership experience in international consumer and brand orientated businesses in commercial leadership, business development and organisational transformation. This is indicative of the increasing number of women in top executive positions in the global FMCG industry.

Anneli 's last role was as Global Vice President at Flora Food Group, a consumer goods company in the international arena. Prior to this, she worked at TOMRA, Telia and Procter & Gamble, gaining experience in a number of well-known international organisations and businesses with a consumer focus.

She brings an international perspective and experience in brand, commercial and business transformation management. Additionally, she has an MBA in Business & Economics from the Stockholm School of Economics, enhancing her educational background in business and leadership.

Key Highlights

• Anneli Ellsäter appointed as Löfbergs’ first woman CEO
• She brings over 20 years of international FMCG leadership experience
• She most recently served as Global Vice President at Flora Food Group

Anneli’s Board of Directors Chair, Kathrine Lofberg, said in a statement that “Anneli's leadership qualities and international experience would be a welcome addition to the company”.

“We are very pleased to welcome Anneli to Löfbergs. She brings the international experience, commercial expertise and ability to lead change needed to take the next step in our development,” said Kathrine.

She also highlighted that Anneli is a very warm and engaging leader, who fosters good teams and helps people develop, and that her experience and leadership are a very good match for the organisation.

The opportunity is highly alluring for Anneli because of the organisation's long-term thinking, entrepreneurship and clear values. Its culture and sustainability ethic were also key reasons that encouraged her to assume the leadership position, she said.

“Lofbergs is a company that many people know and have a connection with. At the same time, it is so much more than a coffee brand. There are a strong company culture, a clear commitment to sustainability, and a long-term perspective that I find very inspiring,” Anneli said.

She also believes family ownership is a key strength, especially given that it enables long-term thinking in business decisions, relationships and sustainable development.

Anneli’s appointment also has a broader impact on the representation of women in leadership. Kathrine Lofberg noted that having women in both the chair and CEO positions sends a strong signal about the importance of competence, experience and leadership.

“The fact that both I and the company’s new CEO are women is something I see as a strong signal,” Lofberg said.

As Anneli prepares to take charge in October, her appointment adds another notable example of women advancing into top leadership positions within the international consumer and FMCG landscape.