Antonela Roccuzzo Named Anastasia Beverly Hills Global Ambassador

• Anastasia Beverly Hills announced that they have chosen Antonela Roccuzzo as their Global Brand Ambassador for 2026
• The appointment is geared towards enhancing the brand’s overall positioning globally

Anastasia Beverly Hills has announced Antonela Roccuzzo as the Global Brand Ambassador for the company; there is an agreement reached between the parties concerned regarding their shared principles of trust, integrity and empowering women. Antonela has attained global respect through make-up artistry, modeling career, and celebrity status.

"Antonela’s approach to beauty and her presence in the public eye are both in alignment with our values and where we see the future of Anastasia Beverly Hills," says Anastasia Soare, Founder and CEO of ABH.

As Global Brand Ambassador, she will be featured in future brand initiatives and through social media, including all future product, marketing and launch campaigns.

"I have always admired the brand and its commitment to enhance people's self-confidence and self-expression," Antonela explains of her partnership with ABH. "This partnership allows me to share my love of ABH and my beauty routine with a much broader audience."

Through this collaboration, both companies are coming together through a mutual focus on artistry, creativity, and personal style; and to engage and inspire their customers around the world.