Anurita Chopra Takes Charge as MEA Oral Health Head at Haleon

Haleon has appointed Anurita Chopra as its Category Head, Oral Health, Middle East and Africa. This promotion can be seen on Chopra's LinkedIn profile. She had a new job in April this year.

Before joining the company, Chopra was appointed as CMO, India Sub-Continent at Haleon from July 2022 to April 2026. Prior to this Chopra was employed by GSK Consumer Healthcare India. She has had a part-time job with Philips and Nokia.

In her new role, Chopra will be tasked with leading strategic growth and expansion across Middle East and Africa (MEA) key global markets, which will include brand new expansion and category development programs.

●Haleon names Anurita Chopra MEA Oral Health Head

●Chopra earlier served as CMO, India Sub-Continent at Haleon

●She brings 15+ years of marketing and consumer healthcare experience

Chopra brings to the table a proven track record as well as over a decade and a half years of experience in the marketing and business arena, particularly consumer healthcare, brand management and market strategy. As Chief Marketing Officer for Haleon India Sub-Continent, she was instrumental in the development of their oral health portfolio, and led the campaign on the consumer side.

Her deep industry experience with leading global brands such as Philips, Nokia etc. has helped build her expertise in Innovation, Communication and Business Leadership.

The time of Chopra's elevation is when the oral healthcare market is growing at a fast pace in emerging markets, due to growing consumer consciousness and greater emphasis on preventative health care.

Her skills and experience in the Middle East and Africa and her knowledge of the markets will help Haleon to continue to develop and expand in the area. She was also appointed due to the company's efforts to build up leadership within the organisation.