Coco Rocha Collaborates with Xcel Brands to Debut New Women's Fashion Line

• Coco Rocha expands her entrepreneurial portfolio with launch of women’s fashion label
• Supermodel teams up with New-York based Xcel Brands for the upcoming launch
• The brand will merge bold style with everyday elegance, rooted in high-fashion influence

Coco Rocha on Monday, announces strategic partnership with Xcel Brands to launch personal fashion label. Although specific brand details remain under wraps, the prestigious collaboration promises a fashion line that blends strength and sophistication, delivering runway-inspired elegance tailored for everyday wear.

Reflecting on her two-decade modelling career, Coco emphasized that partnering with Xcel Brands offers a unique opportunity to translate her extensive industry experience into a venture she can fully own and shape.

“This isn’t about chasing trends or putting my name on a label—it’s about designing elevated essentials that reflect the life I live now as a mother, businesswoman, and creative.”

New York-based Xcel Brands, a fashion management firm founded in 2011, holds a mix of iconic and collaborative labels including Halston, Judith Ripka, C. Wonder, and co-branded partnerships like Trust. Respect. Love. by Cesar Millan and GemmaMade by Gemma Stafford.

In addition to its core brand portfolio, the Xcel Brands maintains non-controlling stakes and long-term licensing agreements with the Isaac Mizrahi, Orme Live, and Jenny Martinez Live brands.

“Coco Rocha is one of the most influential fashion figures of our time," said Robert D’Loren, chairman and CEO of Xcel Brands. "Her perspective, creativity, and commitment to authenticity make her the perfect partner for our next brand launch. We are thrilled to work alongside her in building something empowering and extraordinary.”