eMed Population Health Appoints Former X CEO Linda Yaccarino as New CEO

• eMed Population Health named Linda Yaccarino as its new CEO. Yaccarino is a former CEO of X (formerly Twitter)
• eMed is a top digital health platform focused on GLP-1/GIP population health management
• Her appointment is a game-changer in eMed's quest to provide affordable, sustainable, and efficient chronic care

eMed Population Health, the most advanced digital platform for population health management based on GLP-1/GIP, today announced that it has hired Linda Yaccarino, former CEO of X (previously Twitter), as its new Chief Executive Officer.

Linda's appointment represents a major inflection point for eMed's goal of fundamentally changing chronic care by delivering safe, effective, and sustainable care through a fully digital-first, end-to-end experience. Linda will serve as a proven chief executive with a long history of leading life-changing transformation for companies and will provide the visionary leadership necessary to maximize the company's growth potential and to go global.

Linda's experience with developing large scale disruptive collaborations will be central to establishing the future of peptide-based population health management for eMed as it broadens its purview to national and international partnerships with governments and employers.

The eMed Board of Directors viewed Linda’s joining as an extraordinary and strategic opportunity to bring aboard a high energy, 'hands-on' leader who successfully carried out the turnaround of one of the world's most complex digital platforms. Her experience in building high-impact collaborations and managing complex market environments gives eMed a path forward towards becoming a global leader in population health solutions.

Considered an acknowledged visionary leader with a powerful presence, Linda is highly regarded for her approach to negotiating strategic partnerships, growing organizational extensions, and advancing transformation across industries. Her selection proves eMed's intention to change digital healthcare delivery and outcomes globally - not only to disrupt it.

Before joining X (Twitter), Linda was Chairman of Global Advertising and Partnerships at NBCUniversal, where she managed advertising, strategic initiatives, and developed a cross-platform global advertising platform that set new standards for the industry. During her career, she has helped companies grow in complex and highly competitive and disruptive marketplaces.

In her announcement of the new position, Linda highlighted the importance of audacious innovation in healthcare:

"Technology disrupted healthcare but hasn't transformed it yet. We now have the chance to harness technology, data, and lifestyle together in compelling new ways that connect directly with consumers. To lead here takes fearless tenacity—a willingness to move forward and remake an entire industry. eMed is well-positioned to be that transformational force."

The platform supports a full digital-first population health management ecosystem, which includes:

• Diagnostic testing at home
• Screening with proctor-led assistance
• Physician-guided prescribing
• Continuous patient support and adherence

These converged features are raising the bar for employee wellness initiatives and government-directed healthcare programs worldwide.