Emily Culp Appointed CEO of Dropps to Drive Sustainable Growth

Dropps, an omnichannel home care company has announced the appointment of Emily Culp as Chief Executive Officer, effective immediately, as it enters a new phase of expansion focused on sustainability, product innovation, and global consumer reach.

Emily Culp has nearly 30 years of experience scaling consumer brands around the world, spanning health and wellness, beauty, and performance. Her most recent experience was as Chief Brand & Strategy Officer at BodyHealth, where she played a key role in moving them from single digit revenues to nine-figures. Previously she served as CEO of Cover FX Skincare Inc., where she guided the company into becoming a skin care line that is both vegan and cruelty free. She has also served as a leader at Unilever, Estee Lauder, Keds, and Rebecca Minkoff; and she is on the boards of Stio, Cordial, and GoPro. She has strong track record in transforming early-stage brands into market leaders.

Dropps was founded by Jonathan Propper in 2008 and is a leader in developing the first liquid laundry detergent pod and a biobased, zero-waste home care solution. The firm's specially formulated products and reusable packaging ensure high levels of cleanliness while minimizing environmental impact. As consumers look for eco-friendly and plastic-free home solutions, Dropps remains a trendsetter by offering a combination of sustainability and convenience.

Key Highlights:

• Emily Culp appointed CEO to lead Dropps next growth phase.
• CEO brings decades of global beauty and wellness expertise.
• Company accelerates growth with zero waste product expansion strategy.

“Health and wellness has been a key principle in my leadership for a long time and when I heard the opportunity to join Dropps, it just felt like a natural next step in my career as consumers are increasingly looking for transparency around ingredients and safety in home items,” Emily said in a statement. She noted the brand's continuous efforts in ensuring that the solutions are clean, effective, and sustainable.

Board Chairman Elio Leoni Sceti noted that the home care category is undergoing a major inflection point, adding that Emily deeply understands both the modern consumer and the brand’s values, giving the Board strong confidence in the company’s direction.

Founder Jonathan Propper highlighted Dropps’ core philosophy of “no compromise,” emphasizing ease of use, no plastic packaging, and strong performance, stating that Emily’s leadership will help expand this mission to a wider audience.

Dropps is also looking to build on Emily’s expertise in global brand expansion as it continues to aggressively grow in the home care industry. As consumer demand for sustainable, safe, and convenient cleaning solutions continues to grow, the company plans to further develop its omnichannel footprint and continue to play a leading role in zero-waste innovation. The hire marks a strategic move towards greater penetration into the homes of household products and ongoing product development in the changing clean home care industry. The move is also expected to reinforce Dropps’ B Corp commitments and deepen its impact-driven growth strategy across North America and international markets, aligning profitability with environmental responsibility. Positioning the company for long-term category leadership and innovation.