Marriott Bonvoy Expands Partnership with ICC for Women's WC 2026
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Marriott Bonvoy Expands Partnership with ICC for Women's WC 2026

By: Global Woman Leader Team | Friday, 15 May 2026

The International Cricket Council (ICC) has expanded its partnership with the world's largest hospitality conglomerate, Marriott International, to feature the ICC Women's T20 World Cup 2026 in England from June to July, which is part of the award-winning global travel platform's Marriott Bonvoy.

Following the success of the ICC Men's T20 World Cup 2026 earlier this year, Marriott Bonvoy has now extended its partnership with ICC as its Official Accommodation Partner to the ICC Women's T20 World Cup 2026, which takes place this summer in London, Manchester, Leeds, Birmingham, Bristol and Southampton.

The collaboration highlights a common goal of making sports fans more connected to cricket through life-changing moments, especially for women's cricket, which is in a new era of development and momentum.

 “The response to Marriott Bonvoy’s partnership with the ICC has been fantastic. We saw first-hand how bringing members closer to the game can deepen engagement and create lasting memories. The ICC Women’s T20 World Cup 2026 offers an exciting new opportunity to build on that momentum, offering unforgettable travel and on-the-ground hospitality experiences in England this summer. I am especially excited to see the return of our Anthem Kids experience, one of our most meaningful ways to bring families and the next generation of cricket players and fans even closer to the sport” said John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International.

Key Highlights:

  • International Cricket Council and Marriott Bonvoy expanded their partnership for the ICC Women’s T20 World Cup 2026 in England
  • Marriott Bonvoy members can redeem points for match tickets, hospitality experiences, and Anthem Kids opportunities
  • Women’s cricket continues to grow globally, with the 2025 Women’s World Cup recording 5 billion video views worldwide

 

Sanjog Gupta, ICC Chief Executive, said: “We are pleased to expand our partnership with Marriott Bonvoy to encompass an association with ICC's women's events. Our collaboration with the global partner on the ICC Men's T20 World Cup 2026 has already demonstrated how powerful experience-led engagement can be to help build deeper connections with fans. Expanding this into the pinnacle women’s tournament allows us to build on that success, making the event a more immersive experience for fans and audiences. As the global stature and affiliation for ICC's women's events grow, this partnership will help enhance fan access and deliver more engaging experiences, ensuring we continue to serve the game and its fans in deeper, more meaningful ways. Women’s cricket has entered a defining phase of growth, and partnerships like this are key to driving its future.”

Women's cricket continues on its upward trajectory with the ICC Women's Cricket World Cup 2025 having seen more than five billion views of the tournament across video platforms worldwide, compared with 1.5 billion in the previous tournament, and 279 million interactions on social media, up from a figure of just 80 million at the last tournament.

The final also had a record 185 million viewers watching it on television.  For the first time the World Cup will have 12 nations all bidding for the largest pot in World Cup history.

Members can put their Marriott Bonvoy points in the pot, or redeem them for over 150 Marriott Bonvoy Moments, such as Matchday Marriott Bonvoy Tickets, Hospitality Experiences, pre-match Beyond the Boundary experiences and ICC Legend Training Experiences.

Also Marriott Bonvoy's Anthem Kids will join the tournament, providing the opportunity for the children of members to walk out to the field with the biggest names in cricket, for an once-in-a-lifetime opportunity. Starting today, Marriott Bonvoy Moments will be available online here to members worldwide.

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