Melissa Jackson Parsey Takes Helm as Global Chief Strategy Officer at R/GA

• Innovation consultancy, digital design & advertising agency R/GA has elevated Melissa Jackson Parsey to Global Chief Strategy Officer
• Melissa will steer agency’s global strategic direction with focus on data-informed creative solutions
• She leverages her deep expertise across consulting, experience design and brand strategy

Following R/GA’s recent move of independence and AI-led evolution, Melissa Jackson Parsey will lead the charge in advancing the agency’s global strategy through data-driven creative innovation. Known for her innovative thinking, Melissa will lead the ongoing evolution of the agency’s strategy practice, grow a diverse talent pool, and collaborate with clients across sectors to address critical business challenge. She will report directly to Global CEO Robin Forbes.

As Global Chief Strategy Officer, Melissa will lead an integrated team focused on tech-enabled, results-driven experiences. She will be instrumental in aligning client’s vision with business strategy during a time of rapid expansion for R/GA.

As former SVP and Managing Director, Melissa successfully led the global reinvention of R/GA’s Brand Design and Consulting practice, delivering its most award-winning and commercially successful years. Over the past three years she has been a key member of the global leadership team, driving growth and shaping the company’s future. With deep expertise across consulting, experience design, and brand strategy, Melissa has consistently delivered transformative, tech-enabled solutions at the convergence of creativity, innovation, and business outcomes.

Following its March transition to independence through partnership with Truelink Capital, R/GA has gained major clients such as LinkedIn, unveiled AI-driven innovations, and produced cutting-edge creative campaigns for Google, AB InBev, and Moncler.

“Melissa is the kind of leader who sees around corners,” said Robin Forbes, global CEO of R/GA. “She understands not just where the industry is going, but what clients need right now. Her ability to blend strategic clarity with creative ambition makes her exactly the right person to help lead R/GA’s global strategy team into our next era.”