Samantha Jacobson to Join OpenAI as Vice President of Partnerships

• Samantha Jacobson is leaving The Trade Desk to join OpenAI as VP of Partnerships (Monetization)
• She will lead monetization partnerships across advertising, distribution, and emerging business models at OpenAI
• Samantha will continue serving on The Trade Desk’s board of directors after the transition

Samantha Jacobson is leaving her role as Chief Strategy Officer at The Trade Desk to join OpenAI in the position of Vice President of Partnerships (Monetization).

According to news reports, The Trade Desk has confirmed Samantha's departure from the company, while confirming that Samantha will remain on The Trade Desk's board of directors after assuming her new role at OpenAI.

In her new position with OpenAI, Samantha will be responsible for leading all monetization partnerships and developing OpenAI's relationships with respect to advertising, distribution, platform infrastructure, and new business models.

An OpenAI spokesperson said Samantha would report to Torben Severson, Vice President and Head of Global Business Development, and is expected to take on her role sometime later this month.

In his email to ADWEEK, The Trade Desk confirmed Samantha’s move to OpenAI, also confirming that Samantha will remain an active member of The Trade Desk's board of directors.

“She’ll continue to play a critical role there,” a Trade Desk spokesperson said.

“Samantha will join OpenAI as VP of partnerships (Monetization), where she will lead the AI company’s monetization partnerships, shaping how it works with partners across advertising, distribution, platform infrastructure, and emerging business models. She will report to Torben Severson, vp and head of global business development, and is expected to start later this month”, according to a spokesperson from OpenAI.