The Trade Desk Appoints Kristi Argyilan as Commercial Chief

The Trade Desk has appointed Kristi Argyilan to the position of Chief Commercial Officer (CCO) and Executive Vice President at The Trade Desk in order to support the efforts of the company to build up its commercial and data capabilities globally.

As the new CCO of The Trade Desk, Kristi will be responsible for the management of data partnership portfolio of the company. She will report directly to Founder and CEO Jeff Green and will be located in the headquarters of the company in San Francisco.

Kristi is joining The Trade Desk from Uber, where she was working as Global Head of Advertising and was leading the company's advertising strategy and growth. Prior to Uber, Kristi worked in such companies as Albertsons Media Collective, Roundel, and IPG Mediabrands and gained considerable experience in media, retail, and digital advertising. Kristi is also a member of the board of LiveRamp.

Key Highlights:

• Kristi Argyilan joins The Trade Desk as Chief Commercial Officer and EVP
• Kristi to lead data partnerships across identity, retail media and measurement
• Appointment strengthens The Trade Desk's executive team for AI-driven growth

“Advertising is entering one of the most important periods of innovation in its history, as brands look for partners who can help them navigate rapid change while creating lasting competitive advantage,” said Jeff Green, founder and CEO of The Trade Desk. “I’ve long admired Kristi’s work through our partnership and know she’s exactly that kind of leader. She has an exceptional ability to bring together customers, partners and teams around a shared vision — and then turn that vision into measurable business growth. I’m thrilled to welcome her to The Trade Desk, where she’ll help our clients seize the opportunities created by AI, commerce, and the open internet while strengthening the ecosystem that makes that innovation possible.”

“We’ve always believed that great companies are built by exceptional people,” Jeff continued. “The leaders we’ve welcomed over the past month bring world-class experience, fresh perspectives and an unwavering commitment to our customers. As AI transforms advertising and the open internet enters its next phase of growth, their leadership will help ensure we continue building the products, partnerships and capabilities our clients need to succeed for years to come.”

Kristi has more than a decade of experience at the intersection of driving innovation in commerce, retail data, and digital advertising, which makes her one of the most recognized leaders in the advertising industry. She has been an essential part of many successful attempts by brands to use data and technologies to implement effective advertising strategies.

According to her, the advertising industry is currently moving into a revolutionary stage when rapid developments make new possibilities available to advertisers. According to her, The Trade Desk can provide unique assistance to businesses that find themselves amid these changes due to its focus on innovation, transparency, and the open internet. Furthermore, she expressed her pleasure with becoming a part of the company and stated her excitement regarding working with clients all over the world.

July 27th will mark the official beginning of her tenure in her new position. This news comes after the addition of Nate Olmstead as Chief Financial Officer and Sarah Gavin as Chief Marketing Officer and Executive Vice President, highlighting the investments made by The Trade Desk to enhance its leadership team moving forward.