Affirmative Action for the Win

For any society to succeed, it’s pertinent that the entire population contributes their share bit. However, gender disparity in opportunities puts women at a disadvantage. Although women makeup almost half of the world’s population, yet their representation in leadership roles and the workforce is far from being equal to men.

Affirmative action is the only way forward. several nations are great examples of how implementation of legal reforms can bring about a boost in women’s labor force participation and financial inclusion.

Taking a look at Uruguay, we see that the South American country is making strong strides in empowering its women, especially in the workforce. The country has launched several laws and policies needed to support gender equality. these laws are geared towards including protections against workplace discrimination and domestic violence, and legal recognition of reproductive rights.

As the country fights the challenges in its way to attain true gender equality, highlighting existing women leaders becomes essential.

In this edition of GWL magazine, we introduce readers to some of Uruguay’s aspiring women leaders. In this month’s edition meet Ibana Almada Vera. She is the CEO and Founder of HELENA –The Spirit of Beauty, a certified organic, science-backed, microbiome-friendly skincare brand and the first of its kind in Latin America. She is a business graduate and started her career by co-founding a pharmaceutical laboratory in Argentina. In 2013, she went back to Uruguay to run her family’s lab, Laboratorios Abies, and made it the leading phytomedicine and supplement company in the country with exports to Argentina.

Additionally, we feature an interview with Enrica Casagrande. She is a Partner, and leads the Legal Department at UNTITLED SLC. The firm is a worldwide leader and is known for its skill in international planning, regulated structures and wealth advisory. Enrica, who is a native of Uruguay, first ventured into various disciplines and then decided to take law as her road through which she could make the most significant impact.

Read more about these women leaders and their impact on Uruguay’s business landscape.