Amy Suzanne: Faith Driven Entrepreneur Redefining Women's Health & Wellness

With a growing emphasis on purpose and personalization, the women’s wellness industry has been undergoing a profound transformation. The spectrum has broadened, with a growing emphasis on empowering women through science-backed products and solutions.

Propelled by an unshakable belief in something greater than herself, Amy Suzanne is a compassionate leader advocating for inclusivity for women’s wellness and empowerment. As the Founder and CEO at Pink Stork, she has become a powerful voice supporting women’s health and wellness through science-backed products.

Anchored in empathy, strategy, and faith, Amy’s leadership approach transforms challenges into opportunities. As a thought-leader, she continues to advance women-centric innovation and purpose-driven entrepreneurship.

Tell us about your journey before taking up entrepreneurship. What were some crucial turning points?

Before I embarked on my entrepreneurial journey, I was a military wife and mom of four, moving frequently and managing life while my husband served his country. Everything changed when a severe, life-threatening pregnancy marked by Hyperemesis Gravidarum tested me mentally and physically. In the midst of this struggle, I felt a powerful calling from God to turn hardship into healing. This realization became the foundation to Pink Stork, a company that stems from faith, resilience, and purpose.

Pink Stork has grown by listening closely to women, learning from their experiences, and creating solutions that meet their needs at every stage. Rooted in the commitment in faith and community, Pink Stork exists to ensure women feel understood, empowered, and uplifted through every chapter of life.

What inspired you to establish Pink Stork? What’s the underlying idea behind the women’s wellness venture?

The heart of Pink Stork lies in the purpose that was born from my own journey through struggle and renewal. The challenges and difficulties I encountered during my pregnancy tested my faith but eventually clarified my calling. A burning desire to walk beside women in every stage of their wellness journey became my purpose. Those moments of trial became the foundation of a company built on empathy, strength, and the desire to make wellness accessible, authentic, and faith-driven.

Our mission is to serve women by nurturing both body and spirit, and strengthening them through God’s compassion. Through our products, community, and message, we strive to offer hope and guidance as constant reminders that no woman walks this path alone when faith and God lead their way.

As the women’s wellness space evolves, how are you aligning Pink Stork with emerging industry trends?

Pink Stork is led by innovation at its core, embracing the scope of women’s health and wellness with purpose and clarity. The establishment of an environment that commits to clean, science-based products is essential to our mission. We ensure that every formulation genuinely serves women’s health across every phase, such as fertility, postpartum, and beyond. Our expansion into personalized wellness dwells on the approach that unites a growing mindset and community to create lasting impact.

Aware of the importance of education and connection, we proactively empower women through knowledge and meaningful connections. Partnering with healthcare experts and listening to women we serve, has allowed us to cultivate a community purely built on trust and understanding. The harmony of combining the power of science, faith, and compassion ensures we remain close to our purpose.

As the Founder, what key responsibilities do you shoulder at Pink Stork? How do you balance everyday operations with strategic expansion?

As Founder and CEO, I oversee the company’s strategic growth, direction, and innovation. This positions me to stay empowered while remaining closely connected to our purpose and vision. My role bridges strategy and purpose, leads product innovation, and cultivates faith-centred culture within our empowering team.

A trailblazer pioneering innovation in women’s health and wellness through inclusive leadership approach

Balancing day-to-day operational demands while steering holistic growth is a part of my ongoing intentional leadership. I divert my energy and focus on building capable teams and enduring leaders who embody our shared values. Faith and family remain at the heart of my rhythm, grounding me in gratitude and perspective.

What key challenges do you encounter in your current role, and how do you successfully navigate through them?

While balancing the challenging roles of CEO, founder, and devoted mother to six incredible children, my personal experience has deepened my perspective on management of time and purpose. It is imperative to focus on priorities that shape our influence, nurturing people, purpose, and faith. Over the years my leadership and work ethics have been grounded in purpose and perspective. Living a life aligned with my calling, helps me lead with calmness and grace, navigating the many responsibilities that come with life and leadership.

Looking back, which professional milestones stand out to you? What is your guiding leadership philosophy?

It fills me with pride to have been a part of journey that brought Pink Stork to its current stature. The business today is a testament to our team’s unwavering passion and perseverance. Surpassing prejudices and accomplishing milestones that few women-owned businesses reach, is not only a measure of financial growth, but a testament of the possibilities when faith is guided by vision and perseverance.

What humbles me most is that our impact goes beyond business and numbers. My approach to leadership and success has always been faith-driven. I see this business as part of God’s plan, a platform to serve others through love, integrity, compassion, and excellence in our execution. I feel empowered seeing women thriving; supported, guided, and leading with purpose.

AMY Suzanne, Founder & CEO, Pink Stork

A trailblazer pioneering innovation in women’s health and wellness through inclusive leadership approach Amy Suzanne is an empathetic leader who embodies purpose-driven leadership integrating faith, compassion, and strategic innovation. Leading Pink Stork as its Founder and CEO, she advocates for equality and accessibility of opportunities for individuals of all abilities. She is intentful in advancing women’s empowerment and redefines success and wellness through service and integrity.