Californian Femtech Platform Midi Health Launches AgeWell a Program for Women in Midlife

• Midi Health has launched a new program called ‘AgeWell’ for women in midlife
• The program is being covered by insurance nationwide, filling the gap in $600 billion longevity industry

Midlife women now have access to AgeWell, a new program from Midi Health that focuses on helping women live longer and healthier lives. It's covered by insurance across the country and fills a big gap in the $600 billion longevity industry, which has mostly centered on men until now.

Developed as a virtual healthcare service for women in midlife, AgeWell connects women with doctors who provide personalized, evidence-based care personalized to each woman’s unique biology, lifestyle, and health goals. Instead of just giving test results and moving on, the program offers continuous support from dedicated healthcare providers to help women stay on track and feel supported every step of the way.

In a statement, Midi Health Founder CEO Joanna Strober said, “We created AgeWell to meet women where they are with science-backed tools to help them stay strong, avoid chronic illness, and feel like themselves again. This is about adding life to your years—not just years to your life.”

According to the company, many current longevity programs tend to be available mainly in cities and often focus on aggressive workout plans, intermittent fasting, or costly biohacking methods. These approaches usually aren't based on solid evidence or customized to women’s hormonal and daily life realities. AgeWell offers all-around annual health checkups accessible in every state, personalized hormone therapy based on what each person needs, proven screenings for cancer and long-term illnesses, detailed blood tests including optional genetic tests, and clinical treatments for skin, hair, and weight management. Each person gets a customized longevity plan created by a dedicated healthcare professional, with support and check-ins throughout the year.

Midi Health Chief Medical Officer Dr. Kathleen Jordan added, “AgeWell combines cutting-edge science with practical, personalized care to help women optimize their health and feel their best for decades to come. You don’t have to be experiencing perimenopause symptoms to start your longevity journey. With AgeWell, we’re helping women understand their bodies and make empowered choices in their 30s, 40s and 50s, so that they can thrive well into their 60s, 70s and 80s.”