CFI Partners with Tennis Icon Maria Sharapova in Landmark Deal

• CFI enlists tennis legend Maria Sharapova as its newest international brand ambassador
• The partnership reflects CFI’s commitment to excellence, performance, and global reach
• Sharapova will help to promote the brand across the world using her celebrity and success-driven brand image

CFI, the world-leading online trading specialist, has unveiled a significant new alliance with Maria Sharapova. The Olympic medal-winning, five-time Grand Slam tennis champion turned businesswoman joins forces with seven-time Formula 1™ world champion Lewis Hamilton as the company's new global brand ambassador.

Maria's multi-year partnership with CFI reflects their shared commitment to excellence, tenacity, and global reach. Through her success on and off the court—spanning business, fashion, health, media, and interior design— Maria personifies a mind-set of precision, vision, and determination that is in direct alignment with CFI values. Her own evolution as world-class athlete to global businesswoman reflects the company's mission to empower individuals by tapping into innovation, education, and best-in-class financial solutions.

As an ambassador, Maria will participate in strategic brand campaigns, media efforts, and public appearances aimed at reaching people all over the world and encouraging more inclusion—particularly women's inclusion—in the world of finance. Her varied career is a testament to the fact that discipline and flexibility can yield enduring success.

Maria shared, "CFI's focus on innovation, education and training of people really resonated with me. Whether in sports or business, success is about preparation, curiosity and purpose. I am proud to represent the CFI and support their global mission to inform and inspire those in their own paths to growth."

Ziad Melhem, CFI FINANCIAL GROUP, added: “Maria Sharapova symbolizes high performance, long-term vision and resilience. Her journey reflects the qualities we value in successful-environmental merchants and investors, adaptability and emotional intelligence. This partnership reflects our commitment to global impact through significant relationships with individuals with purpose.”

This collaboration marks another milestone in the growth of the CFI as a brand -oriented brand, reinforcing its strategy of pairing financial knowledge with influential ambassadors that incorporate excellence and global reach.