ILO & IBCWE Campaign Reaches 87,000 Views, Promotes Gender Equality

• A five-month social media campaign conducted jointly by ILO and IBCWE
• The campaign reached over 87,000 views and earned nearly 225,000 impressions
• It emphasized the need for gender equality, non-discrimination, and a safe working environment

The IBCWE and ILO hosted a social media campaign from October 2022 to March 2023, which garnered 87400 views and nearly 225000 impressions.

This campaign aimed to raise awareness of the necessity of creating workplaces free from discrimination and harassment, promoting shared caregiving among all employees, and encouraging women’s participation in leadership roles.  

As part of the ILO’s effort to create trade opportunities without using discrimination or child labour, this campaign was funded by the government of Canada.

The objectives of the campaign were to build awareness of the importance of creating inclusive workplaces that support decent work, responsible management, and support for sustainable trade. 

In total, the campaign received 82470 views and 224612 impressions on the ILO's Instagram account from October 2022 to March 2023. Overall, the results indicated that 63.5 percent of all interactions on the account were with women, while 36.5 percent were from men.

Of all the interactions with the ILO Instagram account, the highest percentage (43.4 percent) were from individuals 25-34.

The campaign used infographics, short films, written stories, and promoted key messages to show how eliminating discrimination and creating equal opportunity for women in positions of all types is not only fair but is critical to improving productivity levels, enhancing innovation and building resilience in our global supply chains.

The campaign urged companies to implement transparent systems for the promotion of employees, family-friendly policies and have a zero-tolerance policy towards harassment and violence within the workplace.

The content highlighting unseen barriers in the workplace received considerable levels of interest with over 9,000 views. The second comment focused on the anxiety associated with starting a new job, the adjustment to the work environment and how they were grateful for a supportive work environment.

“The campaign has reached a larger group of individuals than has been traditionally reached and is a part of a more extensive effort to ensure that growth as a result of trade is conducted with respect for basic rights and principles of work including gender equality for all throughout the supply chain,” said Dede Sudono, the ILO’s RealGains Project Coordinator in Indonesia.

“Gender equality is an essential part of a competitive, sustainable business in all industries but especially in global trade-related industries," stated Dede.