Validity Inc., a global leader in customer data intelligence and marketing success solutions, announced the appointment of Lidiane Jones to its Board of Directors. Jones, who acted as Slack and Bumble’s CEO, is recognized as one of the most talented women in technology and business.
This development comes at a time when validity is expanding its marketing success platform, designed to help companies run smarter campaigns, get deeper information with customer data, and achieve faster growth worldwide.
Speaking about her new role, Jones expressed her excitement for contributing to Validity's mission. "Validity has already established itself as a strong participant in data, marketing and sales in global companies. I look forward to strengthening their offers and helping brands create maximum impact on their campaigns, offering extraordinary value to customers everywhere," she said.
Jones brings a remarkable track record leadership in technology. More recently, she acted as Bumble's CEO, where she continued her work into digital transformation and innovation of machine learning -based products. Before that, she led Slack as CEO after her acquisition by Salesforce, guiding customers to building fully connected and personalized digital experiences. She also held senior leadership positions at Salesforce, Sonos and Microsoft, and has been part of boards like Compass Working Capital and Astound Commerce.
Mark Briggs, Chariman and CEO of validity, received her in the team, highlighting her experience in corporate technology. "Lidiane’s experience, leading global technology brands, will be invaluable, especially by expanding AI's most reliable marketing platform in the industry. Her vision and leadership will help us drive stronger engagement for our customers,” he said.
This announcement also follows Validity's recent milestone - the addition of Litmus, a leading global provider of email optimization and testing solutions, to its main product portfolio in April 2025.
For over two decades, the Validity has empowered tens of thousands of organizations worldwide with reliable data and high performance tools such as DemandTools, Briteverify, Litmus, Everest, Sender Certification, GridBuddy Connect and MailCharts. These solutions continue to help companies offer smarter marketing campaigns, improve lead quality and speed up growth.
Jones's appointment further emphasizes the growing role of women leaders in shaping the future of technology, boosting digital innovation and inspiring inclusion in corporate leadership worldwide.
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