PHD China Appoints Cynthia Zhang as CEO

• PHD China appoints Cynthia Zhang as CEO of China
• Cynthia brings 20+ years of media and marketing experience
• Joey Zhao says her leadership will strengthen AI, data, and growth capabilities

PHD China has elevated Cynthia Zhang to the role of Chief Executive Officer of China, where she will be Responsible for business development, client leadership and operations as the company continues to build its integrated capabilities in data, technology, commerce, and content.

Cynthia has over 20 years’ experience in media and marketing, including in brand strategy, organization management, and growth.

Cynthia became a part of PHD in 2021 where she led various efforts to build strong client relationships, grow creative services delivery and enhance cross-functional synergy. She has also spent close to working with various brands in different sectors and saw PHD China expand its presence in the market.

“PHD China is driving the next phase of evolution for clients by harnessing our connected capabilities across data, technology, strategy, and content to solve their most critical business challenges.” “We look forward to continuing to help brands outthink, outpace, and outgrow the competitive landscape and build sustainable growth”, Cynthia said.

Her move comes on the heels of PHD China's successful expansion of its business buoyed by the company's data and intelligence platform, Omni of Omnicom Media Group.

Commenting on the appointment, Joey Zhao, Chief Operating Officer at Omnicom Media China, said, “Cynthia is an exceptional leader with strong commercial acumen who has consistently driven client growth, strengthened business collaboration, and built high-performing teams.”

He added, “As China’s media landscape becomes increasingly integrated and AI-powered, we are confident that Cynthia’s leadership will accelerate PHD China’s data and technology capabilities, grow the agency’s talent pool, and unlock the next phase of growth for our clients.”