Piaget Names Korean Star Gianna Jun as Global Brand Ambassador

• Korean actress Gianna Jun has been named as the Global Brand Ambassador for Piaget
• She forms a high-profile roster with Ella Richards, Lee Jun-ho, and Apo Nattawin
• Piaget CEO Benjamin Comar was thrilled about Jun's partnership with the brand

Following in Ella Richards', Lee Jun-ho's, and Apo Nattawin's footsteps, Gianna Jun now joins the light as Piaget's newest international ambassador. "We are very happy and pleased to welcome extremely talented Gianna Jun to join the Piaget family. Her intriguing charm perfectly corresponds with our new icon, the Sixtie," said Benjamin Comar, CEO of Piaget.

For Gianna," the partnership goes beyond just a business association. Learning about Piaget's archives and the artistry involved in creating their watch and jewelry designs has been an honor, a sheer privilege," she said. "It is a privilege to keep this tradition alive."

Piaget rocked the boat first in 1969 with its 21st Century Collection, introduced in Basel as the brand rode the coattails of the '60s and '70s Cultural Revolution. During the reign of Yves Piaget's, there was a vibrant social life with artists, actors, and fashion icons such as Andy Warhol, Elizabeth Taylor, Roger Moore, Brooke Shields, and Ursula Andress attracted by the Maison's bold sophistication. That legacy continues today.

Piaget continues to inspire a new generation with designs that break the mold while honoring tradition. In her elegance and understated strength, Gianna personifies this modern spirit perfectly. At Watches and Wonders 2025, Piaget introduced the Sixtie collection, a style-forward tribute too late-'60s fashion—reinterpreted for today.

Also part of the family is the Swinging Sautoir, a jaw-dropping necklace featuring a white opal dial—blending horology and haute joaillerie into a statement piece. Shot by Ben Hassett, the Jun-fronted campaign is a Masterclass in modern vintage, combining retro sensibility with forward-thinking flair. The result is a tribute to Piaget's heritage—reimagined, reimagined, and set for a bold new future.