Sara Foster Named Global Ambassador for Bobbi Brown Cosmetics

• Bobbi Brown Cosmetics has named Sara Foster as its latest Global Ambassador
• The collaboration will highlight the brand's "Effortlessly Put-Together" effort
• The campaign is based on confidence in apparent simplicity, which reflects the brand's mentality

Bobbi Brown Cosmetics has appointed actress, entrepreneur, and podcast host Sara Foster as its new Global Ambassador, initiating a multi-year partnership that will commemorate the brand's "Effortlessly Put-Together" campaign and its philosophy of confidence through simplicity.

Known for her humor, honesty, and modernist sense of beauty, Sara is a leading force for women with full, active lives. She is a co-founder of fashion brand Favorite Daughter, a co-host of The World's First Podcast, an executive producer of Netflix's Nobody Wants This, and a mom, living the Bobbi Brown philosophy of everyday, real beauty.

Bobbi Brown is just always about real women and real beauty, so that's why I was just drawn to this alignment," Sara said. "They're easy products, you can trust them, and you feel good in your own skin."

Global debuting in October 2025, Foster's first campaign - Effortlessly Put-Together - will highlight three of Bobbi Brown's best sellers: Long-Wear Cream Shadow Stick, Skin Corrector Stick, and Extra Plump Lip Serum. The campaign is aimed towards women looking to appear polished in an instant, which is at the heart of Foster's no-fuss beauty philosophy.

"Sara captures the lightness, humor and spontaneity that is fundamental to the Bobbi Brown brand. She has done so much, while keeping it all balanced and grounded, and that is in line with our definition of beauty, which is confident, modern, and easy," said Lahnie Strange, Senior Vice President and General Manager Bobbi Brown Cosmetics.

The collaboration will continue across social, digital and in-store channels, with exclusive behind-the-scenes content, storytelling in Sara's voice and uplift pep talks about how Bobbi Brown products can help women feel confident and effortlessly put-together.