2025 Recap: 5 Most Impactful Women's C-Suite Appointments in USA

Kecia L. Steelman

Kecia L. Steelman became the President and CEO of Ulta Beauty in 2025. She has been associated with the organization for almost two decades and has been a significant contributor to the enhancement of the merchandising, retail business, and customer service approach of Ulta. This appointment indicates a sense of continuity and cultural affinity during a phase where the beauty retail landscape is experiencing significant changes in the environment. Steelman has received great acclaim for her people-centric leadership quality and keen insights into consumer trends.

Being​‍​‌‍​‍‌ the CEO, she emphasizes on boosting the omnichannel presence of Ulta, i.e., integrating the physical and online customer experiences, speeding up the digital innovation, and strengthening the brand's pledge of inclusiveness. Her ascent reflects how far a visionary long-term strategy combined with operational excellence can go in constructing legendary consumer ​‍​‌‍​‍‌brands.