Demi Moore Appointed Global Brand Ambassador for Kerastase

• Demi Moore has been announced as the new Global Brand Ambassador for luxury haircare brand Kérastase
• The brand catapults her to the position of a symbol of timeless beauty and liberated femininity

Demi Moore, an Academy Award-nominated actress and New York Times best-selling author, has been announced as the New Global Brand Ambassador for Kerastase, a leader in luxury professional hair care.

She has been a strong voice in several different eras, as well as one of the most successful actresses of all time, bringing forth an air of confidence, edgy individuality, and timeless glamour.

Demi's film credits date back more than a few decades and include Ghosts, Indecent Proposal, G.I. Jane, The Substance, and more recently, the second season of Taylor Sheridan's Landman series.

All of her performances through the years have received critical acclaim and in 2023, Demi received a Golden Globe, SAG Award, and Academy Award nomination.

Apart from her film career, Demi has been noticed for her unique hairstyles, ranging from a completely shaved head to a trendy pixie cut, which represent her personality traits of self-expression, individuality, and confidence.

Her hairstyles are also considered an extension of her personality, like Kerastase, which emphasizes hair as a reflection of her personality traits and a means of empowerment.

Apart from her entertainment and fashion exploits, she is known for her campaigns in women’s empowerment and defiance of social norms pertaining to age and women. She has been listed among TIME's 100 Most Influential People in the world as well as the Global Woman of the Year by GLAMOUR.

Demi's casting is in line with the continued partnership between Kerastase and the team of photographers Inez & Vinoodh, who took images for the campaign in New York City.

This campaign embodies sophistication and elegance in relation to the upcoming product launches by Kerastase.

“Demi embodies the values that are at the core of Kerastase,” said Kerastase India's General Manager, Anjali Pai.

“We are delighted that Demi has agreed to become our Global Brand Ambassador. Kerastase encourages women around the world to 'own their hair' in all its beauty—and Demi is the ultimate inspiration in hair ownership!”

“I’m thrilled to be part of the Kerastase family, thank you. Hair is where our experiences, our confidence, and our personality lie,” said actress Demi, introducing the new campaign.