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• D2C brand BlissClub, an activewear brand for women, is reportedly in talks to secure a funding deal worth $25 million
• This new round of fund-raising comes as BlissClub achieves an annual revenue run rate of Rs 250 crores

Women’s activewear brand BlissClub is reportedly looking to rise up to $25 million in its next funding round according to sources at Indian Startup News (ISN), following the brand’s milestone of exceeding an annualised revenue run rate (ARR) of Rs 250 crore.

According to a source who spoke on the condition of anonymity, BlissClub’s Founder & CEO, Minu, has been meeting with potential investors in Bangalore and other cities to secure funding for the next round. The brand has not confirmed the discussions.

Achieving an ARR of Rs 250 crore is a major milestone for BlissClub considering the company’s revenue of Rs 135 crore for FY25 is significantly up from Rs 92 crore and a loss of Rs 44 crore in FY24 this will be the company’s largest funding round since it was founded in 2022.

BlissClub has risen over $20 million to date, with investors including Elevation Capital and Eight Roads Ventures among others.

The new funds will be used to expand the brand’s physical presence by opening more stores, and to compete against other players in the athleisure market such as Cult.fit, Boldfit and Cava.