The Korea Women Entrepreneurs Association has signed a memorandum of understanding (MoU) with the Korea Institute for Healthy Family to promote family-friendly management practices among women-owned businesses in South Korea. The partnership aims to encourage more women-led companies to adopt workplace systems that support employees in balancing professional responsibilities with family life.
The agreement was signed on September 17 at the association’s headquarters in Gangnam, Seoul. Through the partnership, the two organizations will work together to raise awareness of the national family-friendly certification program among women business leaders and encourage more women-owned companies to participate.
As part of the agreement, the organizations will jointly promote the family-friendly certification program at gatherings, conferences and other events involving women entrepreneurs. They will also provide information and training to help business owners understand the certification process and the benefits of introducing family-friendly workplace policies.
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The partnership will also link women entrepreneurs to the existing support programs for granting the family-friendly certification. This should help businesses increase access to guidance and resources to help them develop flexible workplace practices to accommodate the family responsibilities of employees.
The family-friendly certification is a national program by the Ministry of Gender Equality and Family in South Korea. It acknowledges companies and institutions with excellent systems and policies to assist workers to balance work and family responsibilities.
The program is timely as employers are coming under increased pressure to provide workplaces where their employees can thrive and be more sustainable in their work. Family-friendly management practices may be relevant for women-owned businesses, as one way to support employees who have family responsibilities as well as a way to reinforce the positive work culture.
The Korea Women Entrepreneurs Association (KWEA) Chairwoman Park Chang-sook noted that the management that considers family-friendly aspects is becoming increasingly important to businesses aiming to maintain their competitiveness for the long haul. She said these practices are a crucial part of the success of companies and not solely a workplace endeavor.
The new partnership will encourage women entrepreneurs to be at the forefront of implementing family-friendly systems in their organizations. The association also hopes to leverage its network of women business leaders to promote awareness of the certification program and promote its adoption.
The Korea Women Entrepreneurs Association and the Korea Institute for Healthy Family emphasize the enhancement of the women business environment which is family-friendly. The two organizations aim to help more businesses create workplaces that will allow them to better balance work and family by combining business networks and training and certification services.
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