Women's Rugby World Cup 2025 Sets New Records

• 2025 - Women’s Rugby World Cup once again reaches new audience figures and attendance levels!
• Viewing and Attendance figures reflect an uptick in worldwide interest in Women's Rugby
• The World Cup increases visibility both through broadcasting and increased fan engagement

The 2025 Women’s Rugby World Cup set records in terms of viewers and attendance, and this can be attributed to the rise in popularity of the sport as well as the opportunities that exist in television broadcast rights and women’s sports market.

The sponsorship offerings of the event, which include the likes of Asahi Breweries and Capgemini, proved its viability.

A post-event report entitled “Post Event Analysis – Women’s Rugby World Cup 2025” has been published by ResearchAndMarkets.com.

The report highlights various important issues related to the event, which include sponsorship analysis, media coverage analysis, and ticket sales analysis.

The 2025 series established a record as the most-viewed Women's Rugby Union series so far. The final match between England and Canada attracted a global viewership of 5.8 million viewers.

The final match attracted 1.62 million viewers on TF1 television in France, and the third-place match featuring France and New Zealand attracted 2.5 million viewers.

World Rugby accumulated a combined social media reach of 905 million views. The players accumulated over 219 million views on their social media platforms.

From a commercial point of view, the tournament has acquired 22 sponsorship deals, estimated to raise $14.7 million in revenue. Some of the most important sponsorship deals include those with Asahi Breweries and Capgemini, with each deal worth $2.5 million per year.

Asahi Super Dry has partnered with the tournament as the official beer and podcast presenting partners. Capgemini has further reiterated their partnership with the tournament as global partners not only in 2022 but also in 2025.

The number of fans who attended was also phenomenal with over 440,000 ticket sales. The price of the ticket varied from £10, which was charged at the opening match, to £30, which was charged at the final.

The final match was held at Allianz Stadium in Twickenham, and a turnout of 81,885 fans was registered. The fans from a combined total of 133 countries attended the tournament. Women made up 53 percent of the fans who attended.

The report gives a detailed insight into the topic with concern to the business and popularity aspect, which involves topics like revenue and views of the media.