Xsolla Launches Initiative to Drive Women Leaders in Gaming

• Xsolla strengthens women leaders in the gaming industry focusing on Türkiye, Dubai, and Cyprus
• The initiative brings enhanced visibility and industry networking opportunity for women leaders
• Türkiye gaming boom positions market as key hub

Gobal video game commerce company, Xsolla has reinforced its commitment to strengthen women in gaming by supporting inclusive community initiatives, industry collaborations, and knowledge-sharing platforms. The gaming company is committed to empower developers, especially women founders, studio leaders, publishers, and entrepreneurs. This brings enhanced visibility and industry networks to forefront allowing players to better access and leverage the global connection and opportunity.

The initiative will be imperative across high-growth regions and emerging hubs such as Türkiye, Dubai, and Cyprus. A befitting example, recently in Dubai, the company hosted an event that became an opportunity to bring together women founders and senior leaders from Middle East to share insights and discuss scaling studios as the MENA gaming market toward a projected $9.57 billion by 2030.

“Representation matters, not only at the executive level, but across every layer of the gaming ecosystem,” said Ilayda Bayari, VP of Business Development EMEA at Xsolla. “By fostering mentorship, creating visible role models, and building meaningful connections between regional talent and global networks, Xsolla helps create real pathways for the next generation of women entering the industry. A more inclusive ecosystem drives stronger innovation, better decision making, and long-term growth for the entire ecosystem.”

With Türkiye’s gaming industry expanding beyond $1.01 billion in revenue in 2025, the region becomes important potential hub for Xsolla, The company aims to support country’s ecosystem with emphasis on women professionals, by providing opportunities to connect regional and global gaming talent, networks, and expertise.

In collaboration with Axlebolt, WN, and the Women in Games Association, Xsolla hosted the 2025 Women in Games Cyprus conference. It brought together more than 70 senior leaders for panels and workshops designed to foster connection, knowledge sharing, and professional advancement.