At a press conference, Iffel International announced that Hema Dey, the CEO, the Forbes-recognized Top 5 AI Leader and SEO2Sales™ creator, will be the main speaker at the Women in International Trade - Orange County (WITOC) 2026 AI Town Hall event, which will be held on January 23, 2026, at Chapman University.
The event, entitled "You Are What You EEAT: Reimagining Marketing & Sales with AI for Global Growth," is the first major event on Dey's 2026 speaking tour. The tour includes international business organizations, university innovation centers, global leadership conferences, and private speaking engagements for business leaders at companies and their boards of directors in advance of her forthcoming book on AI-driven business transformation.
The WITOC partnership is a deliberate strategic collaboration that aims to provide executives with the clarity, frameworks, and tools they will require to understand how the human and artificial intelligence continue to combine at an ever-faster rate. Besides that, Dey has been named to the WITOC Advisory Council as of January 2026 where Dey will serve as the Artificial Intelligence Strategy Advisor for WITOC.
Iffel International CEO Hema Dey said, “With AI redefining competitive advantage, leaders need actionable pathways, not theory. WITOC’s AI Town Hall is the ideal place to begin this year’s tour, bringing global trade, technology, and leadership conversations together in one room.”
Hema’s speaking tour is designed to elaborate on the foundational ideas of her SEO2Sales method, a method that is an integration of neuroscience, AI insights, and data-driven marketing, aimed at helping companies gain more visibility, boost their conversion rates, and grow with a predictable momentum. Her next book will delve deeper into the ways AI is revolutionizing decision-making, brand credibility, and market expansion for businesses both at home and in foreign markets.
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