Monetizr Names Michelle Suttle as CGO for Next-Gen Media Growth

• Monetizr appoints Michelle Suttle as Chief Growth Officer
• Focus on scaling in-game advertising as brands shift to privacy-safe, engagement-driven media

Monetizr has named Michelle Suttle their new Chief Growth Officer to bolster their leadership team as brands have been searching for new forms of engaging with consumers that do not rely on traditional digital marketing.

Prior to joining Monetizr, Suttle was with Tangible as their Chief Growth Officer and has over 20 years of experience working for some of the largest global advertising networks such as WPP and VML. Over the course of her career she has spearheaded growth and marketing initiatives for some of the world's top brands including Barilla, Coca-Cola, Ferrari, GlaxoSmithKline, Haleon and Keurig.

 “The industry is rethinking how it earns attention,” said Suttle. “Monetizr is forward-thinking. Rather than interrupting consumers, brands become part of the experience, earning the kind of high-quality attention that drives both engagement and action.”

Her appointment comes at a time when demand is accelerating among global advertisers for measurable and privacy-safe engagement solutions. Monetizr’s platform allows brands to build interactive and rewarded experiences within video games, providing users with value in exchange for their attention without interrupting their gaming experience. Such solutions give brands the opportunity to interact with consumers, acquire consent-based data, and measure campaigns in real-time.

“Suttle brings a rare blend of expertise in brand and growth strategies,” says Andris Merkulovs, Co-Founder and CEO of Monetizr. “As advertisers start reconsidering the approaches to gaining consumer attention, she will be instrumental in guiding Monetizr as it scales and develops future in-game advertising technologies.”

A highly respected figure in the industry, Michelle Suttle has delivered speeches at the Cannes Lions International Festival of Creativity, participated in the Forrester Women’s Leadership Network, and contributed to various groups, including The Female Quotient and Advance Women, advocating for neurodiversity through the Dyslexic Advantage Movement.

Increasing numbers of brands, including KFC and Procter & Gamble, joining Monetizr’s customer list, along with collaborations with video game publishers like Kwalee and Voodoo, prove the company’s capability of delivering scalable immersive solutions.