NikeXSKIMS Launch Set to Revive Women's Activewear Market

• Nike-SKIMS partnership is set to reignite Nike’s women’s business through lifestyle-driven designs
• The activewear will hit the stores on Friday, September 26
• The debut collection includes 58 neutral pieces for more than 10,000 versatile style combinations

The Nike-SKIMS partnership is set to take a bold step to revitalize its women’s division and expand its global influence. September 26 will mark the long-awaited launch of NikeSKIMS, after the collaboration faced product-related delays in May. Blending Nikes’ s performance legacy with SKIMS’ disruptive edge, the collections will roll out across both companies’ websites and flagships stores.

The first release from NikeSKIMS brings together seven collections, three essentials and four seasonal edits, engineered to deliver Nike’s trusted functionality alongside SKIMS’ modern, form-focused aesthetic. From gym sessions to coffee catch-ups, NikeSKIMS’ first drop empowers women with 58 foundational pieces in neutral hues that unlock more than 10,000 versatile style pairings. The campaign is powered by ‘Bodies at Work’ campaign led by 50 elite athletes.

This collaboration between Nike and Kim Kardashians’ $4 billion shapewear venture promises performance-driven design and global reach, with collections dropping online and in select retail outlets.

“NikeSKIMS is more than a collaboration – It’s a new brand redefining activewear. With this launch, we are establishing a platform to grow NikeSKIMS, reach consumers worldwide and set a new benchmark for how activewear is experienced across retail, digital and cultural touch points,” said Jens Grede, SKIMS’ co-founder and CEO, in a statement.

Driving growth in women’s sportwear, NikeSKIMS complements Nike’s broader initiatives, from an all-female Super Bowl commercial to the A’One sneaker and Caitlin Clark collaboration. Positioned as permanent brand addition, NikeSKIMS joins Nike’s established sub-brands like Jordan, ACG, and SB. The move builds on both companies’ legacy of collaboration, SKIMS with luxury and global icons, and Nike with diverse name including Urban Outfitters and Lego in 2024.